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DHQ: Congratulations on the December
2001 release of More Secrets of Consulting.
Your 1985 classic The Secrets of Consulting
continues to be one of Dorset House's best
sellers. What's different about More Secrets,
and what prompted you to return to a topic that
you've written about so successfully?
WEINBERG: I decided that I'd
learned a lot of things about consulting in
fifteen years, and the new book contains those
things I learned that I thought would be most
useful to the same readers who found Secrets
so useful.
DHQ: The central theme of More
Secrets is what you call "the consultant's
tool kit," which includes symbolic objects
like a mirror, a telescope, and a fish-eye lens.
Tell us how you put together your tool kit, especially
how it relates to the late family therapist Virginia
Satir's self-esteem tool kit.
WEINBERG: Virginia taught me
that I had all the tools needed to be a successful
consultant (and human being), but that I might
not be using all those tools to their fullest
potential. Virginia's tool kit was inspired
by Frank Baum's Wizard of Oz, where Dorothy
and her friends made a long journey only to
discover that they already had the tools they
so fervently desired. I believe that we all
do have those tools, and the purpose of this
book is to remind us of some we've forgotten,
or that we underutilize.
DHQ: So many books
focus on technical skills, professional certification,
and the mastery of trendy software development
methods, but yours concentrates on the personal
abilities, attitudes, and self-esteem of computer
consultants. What led you to this concentration?
WEINBERG: Willy Sutton, the bank
robber, was asked why he robbed banks. He replied,
"Because that's where the money is."
I write about personal abilities, attitudes,
and self-esteem of consultants because that's
where the money is -- the payoff in a successful
consulting practice.
DHQ: In the Epilogue
to More Secrets of Consulting, you mention
how one of the seminar participants gave a miniature
tool kit to her friend, who then passed it along
to help her friend. What’s the range of
reactions you get from consultants when you teach
them to use the tool kit? Do some consultants
balk at using Wishing Wands, Eggs, and Feathers?
WEINBERG: When I first saw Virginia's
tool kit, I thought they would, but that hasn't
proved to be the case. After all, you can use
your tools without anyone knowing you’re
using them, so there's nothing to be afraid
of. And if you are afraid, you can use your
Courage Stick to get you through it.
DHQ: One of the tools, The Heart, offers
this lesson, The Heart Test:"If you don't
care about them or their problems, don't consult
for them." In a tough job market for consultants,
can we rationalize our way out of failing this
test, if the money is good?
WEINBERG: There's no faster way
to ruin your reputation -- and thus your future
as a consultant -- than taking assignments with
people you don’t care about. If you do
this, you'll be out of consulting soon anyway,
so why waste your time?
DHQ: You mention being allergic to
chicken eggs, and yet, The Egg is one of your
tools. What ability does The Egg represent, and
is it as fragile as a chicken egg?
WEINBERG: I also mention that
I collect stone eggs, and I'm not allergic to
those. My egg is as tough as a stone dinosaur
egg, and it represents my ability to grow into
any kind of consultant I want to be.
DHQ: In your tool kit, The Carabiner
is shown as a tool for safely taking necessary
risks. How can people learn to adjust something
as deeply ingrained as their attitude toward risk-taking?
WEINBERG: By using tools (which
The Carabiner represents) to remove unnecessary
risks from their work. The Carabiner reminds
them to do this when they feel the situation
is otherwise too risky.
DHQ: While discussing The Carabiner,
you identify fear as a drag on creativity and
say that creativity is needed to overcome fear.
Can you give us an example of this? Any comments
on how creativity can help us overcome the fear
caused by the 9/11 terrorist attacks?
WEINBERG: There are so many creative
ways to beat terrorism, and that's the great
hope that America and our allies have over the
terrorists who are trying to paralyze our minds
with fear. There are many ways to prevent people
from hijacking planes, and I've been gratified
to see dozens of good suggestions. Now, if we
could only get the politicians to stop being
afraid of not getting reelected, we might beat
this thing yet.
DHQ: How do The Detective Hat and The
Magnifying Glass complement each other as tools?
WEINBERG: The Glass represents
my ability to gather data, and The Hat represents
my ability to make sense out of those data.
One without the other is not very powerful,
yet each consultant has the tendency to favor
one to the exclusion of the other.
DHQ: Are there other tools, not included
in the book? Can two people have the same tools?
Can we give each other tools?
WEINBERG: The Egg also represents
your ability to grow new tools. I guess it also
represents your ability to beg, borrow, or steal
tools -- though when you steal my tool, I still
have it, so you're welcome to it.
DHQ: Like The Secrets of Consulting,
your new book, More Secrets of Consulting,
features many new laws, rules, and principles
of consulting. Tell us how The Law of Strawberry
Jam adds a new, lumpy dimension to one of the
favorite laws from Secrets, The Law of Raspberry
Jam. You write, "I want to provide the personal
tools you need to make your messages as lumpy
as possible. . . ." Why should consultants
try to preserve their lumpiness?
WEINBERG: Without your lumps,
you lose your uniqueness, which is really all
you have to sell as a consultant. Otherwise,
you become a commodity, like grape jelly. Yuk!
DHQ: In your chapter on The Hourglass
tool, you share a list of lessons learned from
managing and observing forty years' worth of projects.
These lessons culminate into Jerry's Iron Rule
of Project Life: "It always takes longer."
How can we preserve some glimmer of optimism in
our schedules -- and succeed in delivering on
time?
WEINBERG: By understanding the
Iron Rule we won't be disappointed so often
-- which is reason for optimism.
DHQ: The editors of CrossTalk:The
Journal of Defense Software Engineering have
selected you as a judge for their Top Five Government
Software Projects Competition. What criteria were
used to assess the projects? What criteria are
most important to you?
WEINBERG: Each judge used his
or her own criteria. For me, a successful software
project, like a successful consulting project,
can only be judged by how satisfied the customers
are. Nothing else matters much, except as a
means to that end.
DHQ: Tell us about Weinberg and Weinberg.
How often does Weinberg and Weinberg offer seminars
and workshops? Where are they usually held?
WEINBERG: We run some sort of
seminar about once every month, on leadership,
change, consulting, effectiveness, writing,
teaching, and anything else that we think we
can contribute to—including dog training.
Check my Website for the latest on all of these:
www.geraldmweinberg.com.
DHQ: How is Dani? How are Sweetie and
Ruby?
WEINBERG: Dani is thriving, as
are the dogs. Sweetie just had his bad hip replaced,
and he's doing very well indeed, running around
like a puppy. You can see pictures of them on
the Website.
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The preceding interview appears in
The Dorset House Quarterly, Vol.
12, No. 1, Summer 2002. DHQ
is now iDH: Inside Dorset House, our free
quarterly newsletter. It features book excerpts, interviews,
author news, and special discounts. Request a subscription
with our Contact
Form.
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